Diploma in Corporate Communication

KP/JPS(K2428)-08/07

Accredited by Lembaga Akreditasi Negara (LAN)

This course intends to expand and improve students’ understanding of corporate communication and to show how companies use communication as to implement strategy. It also helps to understand how corporate communication relates to general management and strategy in corporation. At the same time, the curriculum will also help students to improve their communication skills. The course demands that students apply the concepts presented to real corporate settings and experiences. Exposure to questions of communication ethics and process provides valuable guidance in applying communication problems. Practitioners of corporate communication will be able to make effective decisions of communication approaches, priorities and activities.

Major Subjects

  • Introduction to Print and Electronic Media
  • Principles of Writing
  • Corporate Communication
  • Public Opinion & Propaganda
  • Scriptwriting 1
  • Introduction to Sales & Promotion
  • Photojournalism
  • Magazine Production
  • Interpersonal Communication
  • Videography 1
  • Law of Communication
  • Organisational Management
  • Corporate Writing

  • Tuition Fees: RM 17, 000
  • Duration: 2 1/2 years – Full Time